The average price of a new car in the United States is now close to $50,000, and electric vehicles often cost even more. That reality has placed EV ownership out of reach for many consumers. A Michigan-based startup, Slate Auto, is aiming to change that by introducing a more affordable, stripped-down electric pickup designed around practicality, customization, and long-term flexibility.
A return to simplicity
Rather than competing in the high-tech, luxury-focused EV space, Slate Auto is taking inspiration from historically accessible vehicles like the Ford Model T and Volkswagen Beetle—cars that helped bring driving to the masses. Its entry model is a minimalist two-seat electric pickup priced at around $25,000, and potentially under $20,000 after federal incentives.
The philosophy is intentionally barebones. The base version skips common features like infotainment systems and power windows, opting instead for manual controls and a simple interior. According to CEO Chris Barman, a former Fiat Chrysler executive, the goal is to offer a “blank slate” that owners can build upon over time.
Buyers can start with the essentials and gradually add upgrades such as power accessories, entertainment systems, or even a conversion kit that turns the pickup into a five-seat SUV.
Everyday capability, practical design
The standard configuration is a compact, rear-wheel-drive two-seater, though optional upgrades expand passenger capacity. Battery options include a base 150-mile range pack and an extended 240-mile version for longer trips. The vehicle supports the North American Charging Standard and can recharge from 20% to 80% in roughly 30 minutes using fast charging.
Despite its low-cost positioning, the truck still includes a full suite of modern safety features such as automatic emergency braking, traction control, airbags, backup cameras, pedestrian detection, forward collision alerts, and automatic high beams.
In terms of utility, it offers around 1,400 pounds of payload capacity and can tow up to 1,000 pounds, making it suitable for light-duty work and everyday hauling needs.
Built around customization
Where Slate Auto stands out most is its focus on personalization. The company plans to offer over 100 accessories, ranging from suspension upgrades and exterior wraps to advanced audio systems.
More extensive modifications are also part of the vision. Owners can add a second row of seats, install a roll cage, or upgrade safety systems to convert the pickup into a full five-passenger SUV. Even the exterior is designed for flexibility, with body panels that can be easily replaced or wrapped.
In a unique move, Slate also plans to provide 3D-printable files so customers can design and produce their own accessories, encouraging a hands-on approach to ownership.
American manufacturing and direct sales
Slate Auto plans to base production in the American Midwest, with the intention of revitalizing underused manufacturing facilities and supporting local jobs. The company will also sell directly to customers, bypassing traditional dealership networks in an effort to keep prices low.
To support owners who prefer to do their own upgrades, Slate is developing an online learning platform called “Slate University,” which will offer step-by-step guides for everything from basic maintenance to full vehicle conversions. For those less inclined to DIY work, the company is also building partnerships with independent repair shops nationwide.
Experienced leadership and strong backing
The company is led by Chris Barman and a team of industry veterans with experience at companies such as Stellantis, Rivian, Harley-Davidson, and Amazon. Slate Auto is also backed by major investors, including Jeff Bezos’ family office, Mark Walter, and Re: Build Manufacturing founder Thomas Tull. With hundreds of millions in funding, the startup has secured a financial cushion that many early-stage EV companies lack.
Challenges on the road ahead
Despite its ambitious vision, Slate Auto faces significant hurdles. The two-door pickup market is relatively small, and EV demand has shown signs of slowing in some segments. Changes to government incentives could also impact its affordability advantage.
There are also questions about whether a highly modular, DIY-focused ownership model will appeal to mainstream car buyers, or whether the base price will remain attractive once popular upgrades are added.
Still, Slate Auto’s approach—combining a low-cost electric truck with a scalable ecosystem of upgrades—offers a fresh take on the EV market. If successful, it could make electric trucks far more accessible and reintroduce an idea that has faded from modern automotive design: that car ownership should be simple, flexible, and within reach for everyday consumers.
