Dub is making waves in the retail investing space, and it’s doing it with the kind of velocity you’d anticipate from a platform that came into being at the intersection of TikTok and Wall Street. If you’ve never heard of Dub before, that’s about to change. It’s making waves, attracting investor capital, and piquing the interest of a new generation of investors who desire a wiser, simpler means to make their money grow.
So, what is Dub? Fundamentally, Dub is a copy-trading platform where ordinary users can copy the portfolios of successful traders, hedge fund managers, and even well-known politicians. At the touch of a button, users can synchronize their portfolios with the tactics of those they know and trust or admire. It’s not merely stock recommendations—it’s about completely automating your investments based on the experience of veteran investors.
Behind Dub is 23-year-old founder Steven Wang, who’s anything but the classic path. He dropped out of high school at 17 to start and sell a VR business, entered Apple at 18, became a partner at Dorm Room Fund while attending Harvard, and eventually dropped out to start Dub. Wang describes the company’s mission like this: “We’re building the first influencer creator economy for finance by connecting really smart talent that’s good at investing and giving regular retail investors an easy way to just put their investments automatically with the really good investors that are out there.”
Dub is designed with the digital-first, mobile-native generation in mind. It speaks to how Millennials and Gen Z interact with finance—less about reading stock charts, more about following people they trust. As Wang explains, “A decade from now, instead of picking stocks, we’ll be picking people to invest in. It’s already the way my generation is investing, with social media and commission-free investing. The app is just as intuitive as any hit social app, so that anyone can begin investing—no finance degree needed.
The hub of Dub’s strategy is the creator economy. Finance influencers, market professionals, and retail investors with a knack for investing can distribute their model portfolios on the platform. Fans can share those strategies with a click, and creators are paid royalties. It’s a fresh way to make money off of financial know-how, similar to creators on other platforms who are paid by their viewers. With its creator program, operated by Dub Advisors, the firm is making smart investing ideas into actual income for those who provide them.
Dub’s momentum is supported by sound funding and investor support. The firm raised seed capital worth $17 million from deep-pocketed investors such as Uber CEO Dara Khosrowshahi, Robinhood co-founder Nathan Rodland, and leading venture capital firms. Rodland referred to Dub as “a truly unique product to investors.” Dub raised a $30 million Series A in recent times, taking its funding to $47 million. The financing round was co-led by Notable Capital and Neo, with additional participation from Sandberg Bernthal Venture Partners, Peak6 Strategic Capital, and Correlation Ventures. Notable Capital’s Hans Tung stated, “Steven and the Dub team have shown clarity in building a platform and emerging community that serves everyday consumers’ needs, and offering access for established but lesser-known investors to achieve a broader following.”
In addition to making investing simpler, Dub aims to make investing more accessible. Almost 40 percent of Americans have not bought even one stock, and the top 10 percent of earners hold 88 percent of the market. Dub aims to reverse that by making professional investing products accessible to the masses. As Wang explains, “The ultra-wealthy have long leveraged expert money managers to invest their capital.”. Now, Dub is offering that same benefit to individual investors in an uncomplicated and easy-to-use manner.
Dub also leads with transparency and education. Amidst a globe of hype and speculative risk, the app presents a wiser choice, enabling users to track actual, successful investment strategies while educating themselves in the process. As Neo’s Ali Partovi phrases it, “Dub’s momentum signals a new era in consumer investing and the emergence of an entirely new class of investor-influencers.”
With more than one million downloads so far, Dub’s explosive growth is proof positive that the times are a-changing in the world of investing. It’s no longer about getting the right stock—it’s about getting the right people to believe in. By combining the best social media with regulated finance, Dub is turning investing into something smarter, more collaborative, and most importantly, more accessible.
